On July 19th, there was a major Google update that almost all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to just over a quarter (26.7%) of the searches we track.
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort).
Finding ways to deal with a client's objections requires both empathy and diplomacy. In today's Whiteboard Friday, Brittan Bright guides us through some common objections and how we can best resolve them.
One of the most common questions about this year's Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post dives into the data to find the answer.
Google has officially launched their latest feature, in-depth articles. We pulled some preliminary data on how widespread in-depth articles are since launch, what kind of queries they appear on, and which sites are getting the most out of them.
You can do your own Watergate-style investigation, learning the secrets of your competitors' marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how.
Implementing Google Analytics is fairly simple, but most people don't take full advantage of what it offers. With custom segments, marketers can divide their audiences into smaller sets of data, learning how best to earn the business of each group.
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
Google's Knowledge Graph has exploded over the past year, and it's driving more and more direct answers in organic results. I explore 101 answers boxes, and demonstrate how these are intimately connected to the Knowledge Graph.
Brand storytelling offers us a way to connect with our audiences in truly memorable ways by appealing to their emotions. People have been telling stories for as long as they've been around, and with a few examples, we see how ancient wisdom can be applied to modern tactics.
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.